Trade Names in Kansas Optometry

 No licensee, including any licensee who practices in a partnership, association, professional corporation or other group practice, shall engage in the practice of optometry under a trade or assumed name until an application to use that name at a specific location or locations is approved by the board.

The following criteria for granting approval to practice under a trade name were approved at the May 9, 1992 meeting of the Kansas Board of Examiners in Optometry:

  1. The name requested must be unique, at least in the sense that it is not in general use at the time.
  2. Any reference to a geographic area should be reasonable and not misleading.  As a general matter, the board feels use of a geographical area larger than a city would be unreasonable and misleading.
  3. If the name of one or more licensees is contained in the Trade name, the designation O.D., optometrist, or doctor of optometry must accompany the Name of the licensee.
  4. The trade name must not be so similar to names in use as to be misleading or confusing.
  5. The trade name must not be false, misleading, or deceptive.

The foregoing guidelines are not intended to be exhaustive of the reasons for which a trade name application may be denied. 

At the January 15, 2016 meeting of the Kansas Board of Examiners in Optometry, the additional guidelines were developed:

  1. If a descriptive term is used, the trade name must be approved by the Board.
    1. Examples of descriptive terms:
      1. Optometry
      2. Vision
      3. Vision Care
      4. Eyes
      5. Eyecare
      6. Eye Associates
      7. Eye Health
      8. The use of a geographical area,
      9. Etc.
  2. If the trade name consists of only the doctor’s name(s) and title, such as O.D., Dr, or Optometrist, it is not a trade name and thus does not need to be approved by the Board.Examples include:
    1. Dr A Jones, Optometrist
    2. Drs A Jones and B Smith, Optometrists
  3. To further clarify, Jones Optometry must be approved by the Board but not Dr A Jones, Optometrist.

Trade names are approved at quarterly board meetings held in January, April, June, and October. There are no exceptions to this calendar for approval.

Trade names that have not been in use for six months or more are no longer approved by the Board and must be resubmitted for approval.

(As of May 21, 2020)

Disapproved Trade Names

Trade Name Application(Fillable PDF)
Save form to computer before completing it.  (See instructions below)

Trade Name Application(MSWord Document)

Application forms for trade name approval can also be obtained from:

Jan Murray, Executive Officer
KS Board of Examiners in Optometry
3109 W. 6th Street, Suite B
Lawrence, Ks  66049 

Instructions for Opening/Saving Fillable PDFs

Save the form to your computer before attempting to complete it

We suggest that you first download the PDF form to your computer or network drive, and then open it with Adobe Reader and fill it. You can either type information directly into each field, or copy and paste text. The font is preselected and cannot be changed. You can only type regular text (upper and lower cases); the system will not accept underlined text, bold or italics, script or formulas, curved or slanted apostrophes, double quotation marks or long dashes.

You can save your data and re-open the file later to modify or enter additional information.

To save the form: 

Fillable PDF forms may be completed and saved using Adobe Acrobat Reader (this software must be loaded on your computer). To accomplish this you must first save the empty form on your own computer:

  1. Position your cursor on the form link and click with your right mouse button (do not activate the link and open the form)
  2. From the menu that pops up, select the Save target as... option in Internet Explorer or the Save link as... or similar option in another browser
  3. You should then be prompted to choose a location to save the file
  4. Select the location on your own computer or network and click on the Save button
  5. Once saved, navigate to the file